Identity and packaging made for a new kind of candle. A candle with a little secret inside. The Candle was created by Thorunn Arnardottir in collaboration with Dan Koval. You can read more the candles here.
My role was to create the identity and packaging for the candles.
We needed a simple way to communicate what was on the inside of the box without showing the real candle. Also we needed to explain the concept without ruining the experience of the candle.
inside the box the story continues.
Illustrations of the scary animals made after 3D drawings of the candle itself.
The final outcome of the first pack with the candle next to it.
Picture taken in Topshop on Oxford Street in central London in February 2015.
Picture taken in a design store in central Reykjavík when the new member of the family was introduced on design March 2015.